Internet marketing has become a key tool for business in Ukraine, but the increase in the use of digital platforms also increases risks regarding the protection of users' personal data. In light of this, Ukrainian legislation establishes a number of rules and requirements for the collection and processing of personal information. Here is an overview of the main aspects of these rules:
The main legal act regulating the protection of personal data in Ukraine is the Law of Ukraine "On the Protection of Personal Data". This law defines the concept of personal data, establishes rules for their processing, and also defines the rights and obligations of personal data subjects and processing subjects.
According to Ukrainian legislation, the collection and processing of personal data is possible only with the consent of the data subject. This means that companies must obtain consent from users before collecting their personal data, and such consent must be free, specific, informed and unambiguous.
Companies that collect and process personal data must ensure a high level of protection of this data against unauthorized access, loss, alteration or disclosure. This means using appropriate technical and organizational measures to protect information.
In the event of a violation of the security of personal data, the data subject and the relevant authorities must be immediately informed about this incident. This allows you to take timely measures to minimize the damage from a data security breach.
Ukraine also adheres to international standards for the protection of personal data, in particular the General Data Protection Regulation (GDPR) of the European Union.
Companies that collect personal data are required to have a privacy policy that contains information about what data is collected, for what purposes it is used, and how it is protected.
1. The Constitution of Ukraine: Provides guarantees of freedom of speech and information, as well as protection of personal integrity.
2. The Law of Ukraine "On Information": Regulates the collection, storage, use and dissemination of information, including the rights and obligations of participants in information relations.
3. The Law of Ukraine "On Protection of Personal Data": Establishes requirements for the processing and protection of personal data of citizens.
4. The Criminal Code of Ukraine: Defines criminal liability for violations of legislation in the field of the Internet, such as cybercrimes, online fraud, cyberterrorism, etc.
5. Law of Ukraine "On Electronic Documents and Electronic Document Management": Regulates the use of electronic documents and signatures in relations between business entities, authorities and other organizations.
6. The Law of Ukraine "On Telecommunications": Establishes the general principles of regulation of telecommunications activities, including ensuring access to the Internet.
7. The Law of Ukraine "On the Protection of Consumer Rights": Contains provisions on responsibility for Internet trade and protection of consumer rights in the virtual environment.
8. Law of Ukraine "On Copyright and Related Rights": Establishes rights and obligations in the field of copyright for content posted on the Internet.
These are just some of the most important laws and regulations regulating Internet activity in Ukraine.
Ukrainian legislation pays serious attention to the protection of personal data in order to ensure the confidentiality and privacy of users on the Internet. Compliance with these rules is mandatory for all companies engaged in Internet marketing in Ukraine, and violation can lead to serious fines and prosecution.
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Serhii Floreskul
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Violetta Loseva
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