Imagine that your website or mobile app is inaccessible to people with disabilities. This isn’t just a loss of potential clients; it's also a violation of their rights. In recent years, digital accessibility has become a key element in the success of any business. But why is it important for businesses to consider digital accessibility in their products?
Digital accessibility means creating products and services that can be used by everyone, including people with disabilities. It's not just about being "good" or "fair"; it’s essential for your business's growth, reputation, and legal compliance. In this article, we’ll explore why businesses should focus on digital accessibility and how it can help you expand your audience, avoid legal issues, and improve the user experience.
Digital accessibility refers to creating websites, applications, and digital products that can be used by all people, including those with visual, hearing, motor, and cognitive disabilities. Considering digital accessibility means ensuring that your site or app is functional for individuals with these types of impairments.
Key benefits of digital accessibility:
According to the World Health Organization, approximately 15% of the global population has some form of disability. If your products don’t meet the needs of this audience, you’re automatically losing potential clients. Therefore, ensuring digital accessibility allows your business to enter new markets and reach a larger audience.
Example:
Imagine a company that sells educational software. By considering accessibility, the company can attract schools and universities with students who have disabilities. This not only is the right thing to do but also helps the business expand its customer base.
Protecting the rights of people with disabilities and providing equal opportunities for all users strengthens your company’s reputation. Businesses that care about accessibility receive positive feedback from the community and potential customers. Considering accessibility shows your social responsibility and willingness to invest in improving the user experience.
Example:
In 2019, Apple announced that by 2025, all of its products would be fully accessible to people with disabilities. This positively affected its image and helped attract new customers.
In many countries, including the EU and the US, there are legislative acts regulating the accessibility of digital resources. For example, in the European Union, the Web Accessibility Directive requires both public and private organizations to ensure their online resources are accessible.
Example:
In Ukraine, according to national standards and international norms, many businesses are required to ensure accessibility for government and public websites.
Accessible products provide your business with a significant competitive advantage. While some companies overlook the needs of people with disabilities, others can position themselves as socially responsible brands that care about all of their customers.
Implementing digital accessibility requires planning and investment. Here are a few steps that can help you integrate accessibility into your products:
Digital accessibility is not just an ethical issue; it’s a strategic decision for your business. Considering accessibility allows you to attract more customers, enhance your reputation, and meet legal requirements. In a world where competition is growing, businesses that implement accessibility gain a significant advantage.
Don’t wait for legislation to force you to act! Boost your competitiveness now by making your products accessible to all users. Contact us today to learn how we can help you implement digital accessibility in your business!
Subscribe to our channels on social networks:
Contact us: business@avitar.lega
Serhii Floreskul
,
Violetta Loseva
,
