Marketing compliance is the alignment of marketing and advertising materials with the legal requirements of the jurisdiction in which a business engages its consumers or users. Online business advertising and marketing materials must comply with the laws of the industry in which they operate, the country in which they conduct business, and the laws that apply to online businesses.
Laws regarding consumer rights protection, copyright protection, and personal data protection apply to online commerce, including requirements for product or service presentation and promotion online. These laws vary from country to country. That's why Avitar takes into account not only the industry's specific requirements but also the legal nuances of the country where the company operates and interacts with users.