Marketing compliance is the process of ensuring that all marketing and advertising materials of a company comply with legal requirements. These requirements can include laws related to consumer rights protection, copyright, data privacy protection, and other important aspects of doing business at both the national and international levels. Each market has its specific regulations concerning advertising and marketing, so it is crucial to ensure the legal purity of marketing materials in every jurisdiction where the company interacts with customers or consumers.
In the world of online commerce, businesses must comply with numerous legal requirements to avoid sanctions, fines, or damage to their reputation. Problems can arise even from simple inaccuracies in advertising texts, improper use of intellectual property, or insufficient adherence to privacy and data protection laws.
Avitar offers a comprehensive solution for ensuring that your marketing materials comply with all legal requirements. We help with:
In the first stage, we thoroughly review your advertising campaigns, website content, social media, and other marketing materials to identify potential violations and risks.
We consider the legal specifics of each country where you do business. Depending on the market, we check the requirements for advertising standards, use of personal data, consumer protection, and more.
After the assessment, we provide recommendations for changes to your materials and processes. These could involve changes to texts, design, and the implementation of privacy policies, consent for processing personal data, and more.
After implementing changes, we conduct testing and monitor advertising campaigns to ensure they meet all legal requirements and do not violate laws.
If your marketing materials become the subject of a legal dispute or claim, we provide legal support and assist in resolving conflicts.
Avitar is chosen to resolve marketing compliance issues for several important reasons:
We have experience working with international and national regulations, allowing us to accurately and quickly identify legal requirements for your business.
Each business is unique, so we take an individualized approach, tailoring recommendations to specific conditions and markets.
We provide not only compliance checks but also full legal support, from developing changes to monitoring and protecting your interests in case of disputes.
Thanks to our work, clients can be confident that their marketing campaigns are legally safe, and their businesses are protected from fines or legal claims.
Our lawyers have expertise in fields where compliance is crucial, such as financial services, online sales, technology, healthcare, and more.
Case: Online Home Goods Store
Problem: The client contacted us after receiving a warning from payment systems due to violations of advertising rules on their website. The advertising materials promoting products did not comply with copyright and consumer rights protection requirements.
Solution: We conducted a detailed audit of the client's advertising materials, identifying several violations, including the use of copyrighted photos without proper rights and violations in product descriptions. We developed new marketing materials that complied with intellectual property laws and consumer rights protection laws.
Result: After implementing the changes, the client avoided fines and retained access to payment systems. As a result of the marketing campaigns, customer trust increased, and the brand's reputation improved.
Contact us to ensure that your marketing materials comply with all legal requirements and protect your business from legal risks!
Avitar has been supporting our company Softcube since 2018. All this time, their advice was professional, comprehensive, and accurate. Avitar team has excellent expertise in GDPR and copyright law. It is a pleasure to work with them
Oleg Lesov, CEO Softcube
Efficient and effective. Our team has spent min time for explaining our needs and we received tailored and prompt work result. Highly recommend
Dmitry Budorin, CEO Hacken
They're very good in GDPR compliance and user agreements. Our Bookimed team mates are satisfied dealing with Avitar
Evgeniy Khotyanov, CEO Bookimed
The guys are very cool! Minimum of violence against the client, maximum result. In case they are not capable of doing the job, they will find who will - and this is very valuable. Highly recommended!
Nikita Fursov, Founder at 1Dea.me
Developed documents for a web platform that works in the US and Ukraine. Everything is high quality. We will contact more!
Arthur Kritsak, Founder of InReepublic
Before meeting the guys, their recommendations. In my view, the development and scaling of the business was, it was necessary to rush, and then we will deal with putting in order the processes and documents
Eugene Kuzmin, CEO MORZA.co
